UFC 202: Choked Out at The Box Office?
UFC 202 has been a bit of an anomaly. The promotion for it has been incredibly weak. I don’t recall seeing any sort of advertisement on TV or online (other than Facebook dark posts). Cowboy Cerrone could crack into the top ten of the UFC welterweight division with a win at the event. You probably didn’t even know Anthony “Rumble” Johnson and Glover Teixeira are fighting in a title eliminator in the co-main event. It’s somewhat startling seeing as the show’s main event, a rematch from UFC 196 between Conor McGregor and Nate Diaz, has been hyped as one of the biggest, if not the biggest (how many times have you heard that?), rematches in UFC history.
McGregor is, unarguably, the biggest star in mixed martial arts. The Notorious One has an almost ravenous fan base in his native Ireland and here in the United States. One would be safe to assume that his huge fan base would be foaming at the mouth to watch him avenge his lone loss inside the UFC cage. However, ticket sales seem to be showing that people might not give as much of a sh*t about him as I thought, to be perfectly frank.
This fight was supposed to main event UFC 200 but was canceled due to a myriad of reasons. In fact, UFC 200, as a whole, seemed to be cursed from the very beginning but we won’t go into that. Those were dark days. What could be causing UFC 202’s ticket sales to choke, much like Conor in the first fight with Diaz? According to ESPN.com, “more than 2,700 tickets still haven’t been sold” and the event is taking place this Saturday.
Is it because people lost interest after the fight didn’t happen last month? Is it because this is the third UFC pay-per-view in a little over a month? Is the video production team on vacation? It could very well be a combination of factors causing sluggish ticket sales. I know hardcore fans like myself are going to purchase this fight or head to the local bar to watch it. That’s what we do. However, it may be somewhat troubling for UFC’s new owners to watch their cash cow struggle at the box office.